
The Absolut Company
- Address:
- MARIEVIKSGATAN, 19 B
- City:
- Stockholm (ZIP Code S-117 97)
- Country:
- Sweden
- Phone:
- +46 8 744 70 00
- Web:
- http://www.absolut.com
The Absolut Company was founded in Åhus, a small town with less than 10,000 inhabitants in southern Sweden. It is one of the most famous and best-selling vodka brands in the world and is now part of the portfolio of the French group Pernod Ricard. It is also the third largest alcoholic beverage brand in the world.
History of a myth
Absolut was founded in 1879 by Swedish entrepreneur Lars Olsson Smith. It was he himself who introduced the continuous distillation system into the production process, thanks to which the vodka could be distilled hundreds of times and become very pure. Absolut Rent Brännvin (Absolutely Pure Vodka) also challenged the Stockholm monopoly. Lars Olsson Smith opened a small shop just outside the city limits and began offering free boat tours to the distillery.
In 1979, the company decided to launch itself on the US market and tried to register the brand in New York as Absolut Pure, but the proposal was rejected. There were no negative consequences, however, and Absolut Vodka soon became popular in all the trendy bars and clubs. In 1985, it became the best-selling imported vodka brand in the United States, beating Russian and Finnish competition.
How are Absolut vodkas produced?
Every single drop of Absolut Vodka comes from one place: the small town of Åhus. There are only two basic ingredients: winter wheat and very pure water. Winter wheat is a typical Swedish cereal, with a particularly hard grain, which is sown in autumn, grows during the winter under snow and is harvested in the autumn of the following year. It is grown locally and with minimal use of fertilizers. The water, on the other hand, is taken from a well over 140 metres deep, surrounded by ice and where the water undergoes a natural filtration process through the rock. It is, therefore, totally free of impurities. Unlike many other vodkas, Absolut contains no added sugar.
Absolut flavoured vodkas also contain no added sugar and are made only from natural ingredients.
Absolut has always also proven to be environmentally friendly. The distillery is environmentally friendly and energy efficient without CO2 emissions. The more than 300 farms that supply Absolut with raw materials also practise sustainable agriculture.
Quality, fashion and design
Few people know that the iconic shape of Absolut vodka bottles is inspired by an old 19th century medicine bottle, found by chance in an antique shop in Stockholm. Today, it is almost impossible not to see a bottle of Absolut in any bar in the world!
Absolut's neutral, yet strong and complex taste makes it the ideal ingredient for any vodka cocktail. In addition, the many flavored versions have revolutionized the world of mixology and unleashed the imagination of many bartenders.
Over the years, then, the bottle has often changed its look. In fact, there are many limited editions that have conquered the lovers of the brand and pushed many people to collect them. Famous are the editions and advertising campaigns that have availed themselves of the collaboration of great artists such as Andy Warhol, Damien Hirst and Keith Haring. Or who has never seen the famous Absolut Colors, dedicated to the LGBT flag?
Curiosities
Sweden
The Absolut Company (Spirits)
TASTING NOTES: Absolut Vodka 4.5L Color: Crystal-clear Smell: elegant aromas, notes of wheat. Mouth: rich, full-bodied and complex, smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. PRODUCER: The Absolut Company...
Sweden
The Absolut Company (Spirits)
...mellow, with a distinct character of grain, followed by a hint of dried fruit. PRODUCER: The Absolut Company The recipe for Absolut vodka dates back to 1879, when Swedish entrepreneur Lars Olsson Smith introduced a new distillation method that made his...
Sweden
The Absolut Company (Spirits)
TASTING NOTES OF Vodka Absolut Svea: Colour: colorless. Flavour: aromas of wheat and nuts. Taste: spicy ginger flavor, acidity of the apple. PRODUCER: Absolut. COUNTRY: Sweden DETAILS OF PREPARATION: ALCOHOL: 40%
Sweden
The Absolut Company (Spirits)
...mellow and sweet, with the distinctive character of the grain of wheat followed by a hint of dried fruit. PRODUCER: The Absolut Company COUNTRY: Sweden ELABORATION: Obtained exclusively from natural ingredients. Unlike many other types of vodka, it does...
Sweden
The Absolut Company (Spirits)
TASTING NOTES: Colour: Absolut Mandrin 1L has a clear, translucent, colourless appearance. Aroma: Fresh bouquet charged with the citrus scents of oranges and mandarins. Floral notes complete the set of aromas. Taste: Soft and smooth on the palate, with...
Sweden
The Absolut Company (Spirits)
...and butterscotch with notes of candy, sugar and butter, and, finally, a slight taste of pure chocolate. PRODUCER: The Absolut Company COUNTRY: Sweden PRODUCTION DETAILS: It does not contain added sugar, contrary to many other vodkas. The main ingredients...
Sweden
The Absolut Company (Spirits)
Absolut Watkins is one of the latest flavors of Absolut, gone on sale in January 2011. Absolut Watkins is a truly innovative new flavor, rich, smooth and sensual in taste and aroma. Has feelings mysterious, distinct, freshly ground coffee with notes of...
Sweden
The Absolut Company (Spirits)
Tasting note: Color: Vodka with a slightly cloudy colour. Scent: Fruity aromas. Taste: Authentic taste of blackcurrant. PROCESSING DETAILS: The main ingredients used in the production of this product is neutral Vodka, together with blackcurrant....
Sweden
The Absolut Company (Spirits)
TASTING NOTES: Colour: Absolut Exposure 1L is a crystal-clear spirit. Aroma: It shows fresh aromas of honey melon, honey and lemon grass. Taste: The freshness of the nose, transcends to the palate bringing along rich notes of ripe honey melons and lemon...
Sweden
The Absolut Company (Spirits)
TASTING NOTES: Colour: Absolut Vodka 1.5L is transparent and still. Aroma: Clean, crisp, and natural spirit, with just a hint of grain. Taste: Smooth, full-bodied, and somehow both simple and complex due to its careful crafting and purity. Beautiful spring...
Sweden
The Absolut Company (Spirits)
TASTING NOTES: Color: Crystalline Smell: Delicate and elegant, subtle fruit characteristics well combined with slight notes of cereal and a touch of nuts. Taste: Rich, full bodied, smooth, balanced, excellent typicity and slightly hot. To drink...
Sweden
The Absolut Company (Spirits)
...citrusy; notes of red-orange and grapefruit. Taste: Notes of grapefruit and orange, with sweeter notes of wheat. MAKER: The Absolut Company COUNTRY: Sweden PRODUCTION: Made from 100% natural ingredients - Swedish winter wheat, pure water from a deep...
The Absolut Company wines