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Societé Ricard

Societé Ricard

4-6 Rue Berthelot
Marseille (ZIP Code 13014 )
Bouches-du-Rhône, Provence-Alpes-Côte Azur
+33 (0)4 91 11 11

In 1932, at age 23, Paul Ricard perfected the recipe that would make his success: a new pastis to which he gave his name. "His name will be Ricard, the true pastis of Marseille!"

In 1938, the law authorising pastis at 45 ° enables the young Ricard company to position itself first on this market, especially since it is at 45 ° that its pastis reveals all its flavour.

In 1939, he launched his first major national campaign: "Pastis de Marseille" and set out to conquer Paris and the whole of France.

In 1940, the Vichy regime banned the marketing of aperitifs of more than 16 ° until May 1951. Paul Ricard, a visionary, goes global in his communication by combining advertising, sponsoring, patronage, commercial activities, etc. and, more importantly, he becomes a precursor of the communication by the object with brocks, glasses, carafes and more proudly displaying its logo.

In 1968, the company Ricard becomes the world leader in anise.

Since the creation of the Pernod Ricard group in 1975, Ricard has gained a new dimension.From then on, begins the era of diversification.

The diversification and internationalization policy began in 1975 with the distribution of Clan Campbell whiskey, the "Pacific launch" (aniseed drink without alcohol) and the distribution of Whiskey Jameson.

At the turn of the year 2000, Ricard acquired a portfolio of major international brands. Pernod Ricard's acquisitions include Seagram, Chivas premium scotch and T Glenlivet single malt. The world's No. 1 anise liquor becomes the No. 1 in all-round whiskey brand in France.

The acquisition of Allied Domecq in 2005 propels Pernod Ricard into the place of the world's second-largest wine and spirits brand.

2008 is a landmark year. As part of the acquisition of the Swedish group Vin & Sprit by Pernod Ricard, Ricard distributes Absolut Vodka in France. This major international brand strengthens its position in the white spirits segment.

Finally, in 2012, an advertising campaign throughout France celebrates Ricard's 80th anniversary, thereby proving that Ricard is an iconic brand. Moreover, the Museum of Decorative Arts in Paris devotes an exhibition that welcomes more than 60,000 visitors! This exhibition has shown that Ricard is now part of the French cultural heritage.

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