Absolut Comeback 1L1L
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Absolut Vodka has brought new meaning to the term upcycling with its Absolut Comeback. While the bottles used to house this world-class vodka are also made out of 41 percent recycled glass, Absolut Comeback brings the recycling aspect into the forefront. The limited-edition bottles offered as part of the Absolut Comeback release are made out of broken Absolut bottles, showing that there is beauty in waste.
Released to the market in October 2019, Absolut Comeback was joined by some innovative cocktail ideas that also used recycled ingredients to create beautiful new wholes. Not only has Absolut been making its bottles out of recycled glass for a long time, the percentage of which they plan to increase year by year, but the company's distillery in Åhus, Sweden is one of the most energy-efficient distilleries in the world as well as CO2 neutral. Less than 1% of the company's production waste goes to landfills.
All of this together results in a company that is known around the world for the quality of its vodka, both for Absolut Original and the wide array of flavoured releases. But, thanks to this one-of-a-kind Absolut Comeback, the company is truly showing the world that recycling is something we can all enjoy, something that is both beautiful and flavourful.
Description of Absolut Comeback 1L
Absolut Comeback 1L
- Colour: Absolut Comeback 1L is brightly transparent.
- Aroma: The clean, cool scent of a northern wind cutting across quiet fields of grain.
- Taste: Complex, full-bodied, and rich, mellow and smooth, with a clean grain character and a note of dried fruit on the finish.
PRODUCER: The Absolut Company is based in the small town of Åhus, from where it carries out all of its sustainable production processes, with a commitment to the well-being of its community and its workers. It is owned by Pernod Ricard.
PRODUCTION DETAILS: From the planting of Single Estate Winter Wheat to a bottling process which seeks sustainability, this producer pays attention to every possible detail. Only exceptional raw ingredients such as pure water and perfect wheat are selected, and the environmental impact of operations is continually assessed and reductions in impact sought. Absolut Comeback 1L contains the original premium Absolut you know and love, in a stunning specially designed bottle to celebrate the use of at least 41% recycled glass in every Absolut bottle, whatever it contains. It looks like a half-melted icicle, in the best possible way. And because Absolut always hones to its thoughtful processes and philosophies, you can be 100% certain that the contents will be exactly what you expect and enjoy.
The Absolut Company was founded in Åhus, a small town with less than 10,000 inhabitants in southern Sweden. It is one of the most famous and best-selling vodka brands in the world and is now part of the portfolio of the French group Pernod Ricard. It is also the third largest alcoholic beverage brand in the world.More about the Producer